Three colored dots arranged in a straight line on a white background, with blue on the left, red in the middle, and green on the right.

Hey!
I am Caroline,
a Creative Director based
out of Austin, Texas.

I specialize in using a design thinking approach to lead teams of strategists, designers, and writers in order to accomplish the goal of providing content through messaging and visual design that elevates an audience’s experience.

It all begins
with an idea.

Below are some featured case studies that showcase the range of work I have done in the past.

Two white smartphones with rounded edges, one placed on top of the other, displaying a purple-themed chatbot interface and informational content on their screens, on a white surface with a light gray background.

Client
Civic AI Navigator

Type
APP | UI/UX | AI

Year
2025

Screenshots of website pages featuring alcoholic beverages, including beer and spirits, with information about products, history, and pairing suggestions.

Client
Shiner Bock

Type
APP | UI/UX

Year
2024

Two men, one in a football uniform and the other in a plaid shirt, smiling and sitting indoors with decorative line art in the background.

Client
Rhythm Energy

Type
Visual Identity | Branding | Campaigns

Year
2023

Multiple overlapping digital presentation slides on a black background, predominantly black with blue accents, showcasing IBM branding and various sections of a presentation related to AI strategy and data analysis.

Client
IBM

Type
UI/UX | Design System | Event Activation | Paid Media Campaign

Year
2024

Collection of digital presentation screens featuring themes of technology, open ecosystems, artificial intelligence, and business strategy with colorful abstract graphics and text.

Client
IBM

Type
State of Salesforce Annual Report Digital Experience | UI/UX

Year
2021

A digital illustration featuring a woman with purple hair, gently touching a sad-looking white ghost with black eyes and mouth. The woman appears to be connected to nature, with a landscape of mountains, rivers, trees, and a flying bird seen within her silhouette. There is also a pond with fish, and elements of water and trees, emphasizing a natural and spiritual connection.

Client
IBM

Type
Integrated Digital Marketing Campaign

Year
2022

Inside an airplane cabin, view of seats and a flight update screen with flight details from JFK to CDG on May 6th and a return flight on May 14th, along with a separate screen showing airplane interior lighting controls and a small champagne bottle icon with a message.

Client
Kyndryl

Type
APP | UI/UX

Year
2024

Three colored circles labeled A, B, and C in blue, red, and green respectively, with no additional context or background.

Awards

Campaign-B2B: Business-to-Business
for Branded Content

Telly Award

2024

Telly Award

Telly Award

Online Series-Science and Technology

2024

Rhythm Energy – Tank Dell (Lighting)

2023

*Rhythm Energy – Tank Dell (B to C)

Telly Award

2023

*Rhythm Energy – Shane Smith &
The Saints (B to C)

Telly Award

2023

Telly Award

Rhythm Energy – Shane Smith & The Saints (General)

2023

Communicator
Award

2016

Distinction Award
IBM Interactive Assessment Tool

Who I’ve worked with.

Close-up of a vintage pocket watch with Roman numerals on the dial, placed on a dark wooden surface.

Text reading 'TEXAS ARM' in blue and black stylized letters.

Problem Solver.
Movie Buff. Music Enthusiast.
Boston Terrier Owner.
Painter. SoulCycle Lover.

let's get in touch

Would love to work with you.